The V&A is renowned for its award-winning licensing programme, creating beautiful products inspired by artefacts in the museum’s archive. The programme started over 20 years ago 和 today we have over 80 licensed partners worldwide.
As the world’s leading museum of art, design and performance, the V&A celebrates creativity and champions excellence in design to inspire the next wave of designers, retailers and manufacturers. We collaborate with companies which share our values of innovation, high quality design 和 craftsmanship.
PRODUCTS & MARKETS
Our global programme reaches across product categories, from homeware, apparel, jewellery to stationery, crafting and everywhere in between. Our key territories include Europe, USA, Japan, China 和 South Korea. In 2017, we launched over 1200 new products internationally, growing the V&A’s product distribution network to over 72 countries.
It has been such a pleasure 和 privilege to work with the V&A for my first faux flowers collections, interpreting just a small part of their incredible archive into my designs.
The original purpose of the V&A was to promote excellence in design and manufacturing, 和 we wanted to capture this idea to create this series for John Lewis.
- Winner of the Brand & Lifestyle 许可 奖项 for best Licensed Heritage or Institution Brand 2018 和 2016
- Winner of 许可.biz ‘Most Influential Brand’ for 2017 和 2016 in the Art & Design Category